Could spending thousands of dollars, and months of effort to improve your page ranking, lead to your website being penalized or even completely removed from a search engine’s index?
If you are foolish enough to resort to shady, black hat SEO methods, or hire a New Jersey SEO company who does; the answer will almost always be yes.
There are no short cuts to improved performance at the search engines, no guaranteed formulas for overnight success. Promises of instant results, or a cast iron top listing should be greeting with a healthy dose of skepticism.
If you choose to forego the task of optimization yourself, there are plenty of reputable consultants online to choose from, but you would be well advised to ask what methods they will employ. If you or your consultants are tempted to consider the use of hidden text and keywords, hidden links, keyword stuffing, link farms or cloaking, you might want to think again.
Trying to artificially boost your ranking in the search engines is an extremely bad strategy. Their algorithms will not differentiate between a premeditated attempt to trick your way to a top ranking, or your innocent use of a New Jersey SEO consultant who employs such bad methods, but the result may be that your website will suffer regardless of how you go about it.
If you are flirting with questionable SEO methods, you should ask yourself a few questions before you proceed:
• What are the goals that you are trying to achieve?
• Does your SEO strategy add value to your site and does it help those searching for the services you are providing?
• Is your site simply a collection of commercial and affiliate links, or does it deliver valuable content and good information to your visitors?
Google is always updating their search engine algorithms and releasing new updates in an effort to combat spam and deliver better search engine results. Google wants to deliver information that is more accurate and more relevant which will increase value to their users. Rather than try to do an end run around the Google search engine algorithm, consider embracing the policies that they have installed.
A good, solid and ethical New Jersey SEO strategy requires plenty of hard work, time and patience. The potential rewards are not limited to your site alone, but also to those of your link partners and most of all, the internet users who are searching for the service, product or info that you provide.
You can always fall back on the services of an NJ SEO consultant if all of your other tactics fail. You may find however, that a sustained effort focusing on some simple fundamentals, delivers the results you are looking for.
Your overall SEO strategy should be simple. Make sure your site is well developed, easily navigated and that your URL, page titles and headings are readable by human users. They should also be friendly to search engine algorithms.
Your webpage content will start getting the traffic rolling in. Create solid content and keep it updated regularly. Not only does this provide your readers with the incentive to refer your site to others and visit you on a regular basis, but it also attracts the attention of search engine robots. The bots will continue to return to your site more often if they notice that you frequently update or add fresh, relevant content.
Quality content is also a primer for effective link exchanging. Approach other good quality sites related to your theme and explore the value of a link exchange agreement. Search engines don’t just look at the number of links pointing to your site, but also whether those links come from sites containing content which is related to yours.
You should also consider submitting your website to powerful, authoritative directories such as Yahoo Directory and the Open Directory Project, but again, be patient, it can take months to get listed and with both Yahoo and DMOZ directory, and a submission to the directory is no guarantee that your site will be accepted since it is edited by humans.
Unethical SEO strategies will always exist, as will the many SEOs who will choose to use them, but a far greater feeling of satisfaction will result, through the use of an ethical SEO approach which leaves your credibility and the reputation of your site intact.
If you need SEO help, you can check out http://www.potenturenewyork.com/ for a professional consultation for your New Jersey business.